SEO harvest. What do you get except optimization?

SEO as a Search Engine Optimization becomes a well-known term, especially in circles related to Internet/Web technologies and between website owners. But do you really know that what you get optimising your site?

First of all, at beginning you will have to list the key words for search and define your target audience, and this is almost the main goal for every website. Once you defined keywords and audience, you have the direction. Also you will need to set up a statistics application (like Google Analytics) to see and monitor the results of optimization work – it will let you know if you really reached your target audience.

At this step find your competitors and compare your and their keywords, target audience and page content that matters not only pages but the oversall website ranking.

The next is the content optimization for the defined keywords (unless the content is not optimized already). The task at this stage is to review all website content for mistakes and relevancy. Like in the case with content, the website structure should be optimized too – this will help search engines easily find the relevant page upon user request. And do not forget about the code optimization, which means the pages should have no html errors (you can use W3C validation for this).

In general, the Optimization Process is complete once you have finished inside changes. Next goes Social Marketing optimization that engages efforts in Social Networks and different directories.  This will take much more time and will be during long period if you need many visitors and strong popularity of the site.

As a summary, let’s list the advantages you get apart from the site ranking:

1. Strong understanding of your keywords and target audience
2. Competitors’ list and their keywords
3. Statistics data including number of visits, visitors, users profiles, traffic sources, etc
4. Aligning each part of your website as structure, content and code with your targets
5. Check and fix appearance of the site in different browsers
6. Useful contacts in SEO field, target audience and social networks
7. Define list of advertising sources clearly measured according to value they bring to your business

SEO specialist always helps you to plant seeds and harvest the site position and number of visitors. Be attentive to offered strategies, follow the list of actions defined by optimizator and always request statistics data to track the influence of each step.

Written by Yuliya Leonova

Tags: seo, social networking

3 Responses to “SEO harvest. What do you get except optimization?”

• Promotional Products says:

  September 1, 2009 at 7:35 am

  ys, its quite right, we need to define the keywords, then the target audience. Then comes the competitior analysis. checking of website structure,code and content. Check the website on different browers. Then use the social networks and useful contacts to promote the website.
• sanat singha says:

  September 1, 2009 at 11:24 am

  Nice concepts and descriptions. I like it.

  Thanks,
  Sanat
  India
• Yuliya Leonova says:

  September 4, 2009 at 3:51 pm

  Promotional Products, you are definitely right.

  Sanat, thank you for your feedback.

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