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Twitter is becoming into SEM
Every site owner is looking for a way to level up its site ranking in search engines results and appear in top10 found links on some request. There are many Do’s regarding the code side (title, meta data, tags optimization), content (words not to use, positions of keywords on the pages), link building (sites to submit the links there, link exchanges), but it seems to appear another way.
Google began to identify “nofollow” attribute on hyperlinks in 2005 to avoid spam, advertising comments in blogs, so the links won’t be taken into consideration when the sites are ranking in search results. Thus any attempts to increase your site rank using microblogging service like Twitter, leaving comments with link to your site and other service which can add this tag to your link are not helpful. But…
…Recently Google changed its opinion on “nofollow”, says Matt Cutts at SMX Advanced Conference in Seattle, – this attribute isn’t so effective for spam and links weight as it used to be. So it means the services still add the attribute to the links, but search engines algorithms are becoming smarter and begin to differentiate between marketing-made pages optimized for search engines, and really good, match for the search words content.
We think that in nearest future Twitter and other links in Social Media Networks will make more influence on Page Rank and site position in search engines. So let’s make everyone know about us.
Written by Yuliya Leonova
This entry was posted on Friday, July 17th, 2009 at 9:57 am and is filed under Marketing & Optimization.You can follow any responses to this entry through the RSS 2.0 feed.
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If leaving comments will be not be effective than what can be the possibility? Only social media can not help you to rank better. But yes it will have great influence on your site ranking. Lets see what will be the Google updates in future.
Yes, you are definitely right, only SM or leaving comments do not work for Page Rank and do not increase the number of visitors. But the combined methods will push your site up in Search Engines.
Links from Twitter are becoming an additional variant of how to get back links.
Great article. Thanks for the great resource.
I thought search engines are ignoring ‘nofollow’ attribute for internal links only as they did not want webmasters to manipulate website PR by restricting PR flow.