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HOWTO optimize your blog on WordPress?
Monday, September 28th, 2009WordPress is a blog publishing application and content management system. Many Internet surfers have their own blogs and some of you have the WordPress blog, because it is easy to manage, add content and edit its appearance by setting up the themes from the network or create the own one. So we all know what WordPress is, but how to make a blog more search engine-friendly? This is what my today’s blogpost about.
First thing you might need to do is to change the permlinks through your blog to the one where the post name is present in blogpost URL, e.g /postname/ or /category/postname/. In this case you will get more visitors because post’s keywords are present in the link.
Also, change the titles to match the previous thought – to have keywords in Title. To do this, adjust the titles to the one where the post name or category name or even tag is displayed, e.g post title – blog title, tag – archives page – blog title, blog archives page – blog title.
Description meta tag as for any other html page should be added to every post page, it is suitable when a description is not the automatic words list, but human-written phrase understandable for Internet surfers.
All these above can be made using such WordPress plug in as All in One SEO Pack. Another important role in SEO is image optimization – adding title and alt tags, ensured by SEO Friendly Images plug in.
All the plugins above can improve your WordPress blog visibility in search engines; should you strive for more, please visit the page with other SEO plugins – WordPress SEO plugins. But if you are waiting for incredible results right upon optimization, you shouldn’t. You will need to engage with some other blogs, micro-blogs and social networks to get important visitors on your blog. So, good luck)
Got questions about WordPress optimization? Contact me – Yuliya Leonova
SEO harvest. What do you get except optimization?
Thursday, August 27th, 2009SEO as a Search Engine Optimization becomes a well-known term, especially in circles related to Internet/Web technologies and between website owners. But do you really know that what you get optimising your site?
First of all, at beginning you will have to list the key words for search and define your target audience, and this is almost the main goal for every website. Once you defined keywords and audience, you have the direction. Also you will need to set up a statistics application (like Google Analytics) to see and monitor the results of optimization work – it will let you know if you really reached your target audience.
At this step find your competitors and compare your and their keywords, target audience and page content that matters not only pages but the oversall website ranking.
The next is the content optimization for the defined keywords (unless the content is not optimized already). The task at this stage is to review all website content for mistakes and relevancy. Like in the case with content, the website structure should be optimized too – this will help search engines easily find the relevant page upon user request. And do not forget about the code optimization, which means the pages should have no html errors (you can use W3C validation for this).
In general, the Optimization Process is complete once you have finished inside changes. Next goes Social Marketing optimization that engages efforts in Social Networks and different directories. This will take much more time and will be during long period if you need many visitors and strong popularity of the site.
As a summary, let’s list the advantages you get apart from the site ranking:
- Strong understanding of your keywords and target audience
- Competitors’ list and their keywords
- Statistics data including number of visits, visitors, users profiles, traffic sources, etc
- Aligning each part of your website as structure, content and code with your targets
- Check and fix appearance of the site in different browsers
- Useful contacts in SEO field, target audience and social networks
- Define list of advertising sources clearly measured according to value they bring to your business
SEO specialist always helps you to plant seeds and harvest the site position and number of visitors. Be attentive to offered strategies, follow the list of actions defined by optimizator and always request statistics data to track the influence of each step.
Written by Yuliya Leonova
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