SEO, SEM, SMO, SMM – what do they mean?

Friday, July 24th, 2009

Almost every company now has its own web site or even a portal and wants to improve its ranking in search engine results. Due to this many terms appear on the stage.

So, the first thing you should do with your website is optimize the content for search engines; this process is called Search Engine Optimization (SEO). Many companies offer SEO services to help you make your site visible by Google, Yahoo, MSN, and following the simple steps below you can increase your site ranking yourself:

• Define the keywords which you want the website to be found by
• Rewrite the content of your website including selected keywords
• Add meta tags – keywords, description
• Optimize website tag structure

As soon as you fulfill these steps, your website will appear in search engines by the words you optimized. The relevant rank in search results depends on the quality of optimization.

The next step in promoting your website is engaging site visitors by placing the link to your site in specialized directories, contextual ads, link building and link buying. This is called Search Engine Marketing (SEM). SEM will bring you more site visitors, but this doesn’t mean Page Rank is going up.

The process of site optimization and promotion is long and demands time and patience. To monitor the progress (increasing number of site visitors, increased position in search engine results), you can use special services, such as Google Analytics or Site position checkers.

The process of Social Media Optimization (SMO) is a part of the SEM. Its main goal is to increase the number of site visitors are interested in the information presented on the site, not idle surfers, i.e. your target audience. Steps to fulfill:

• Make your site tagging and blogging easy
• Create a group or user for your website in different Social networks
• Add articles to communities and forums
• Add links to other sites – even if it doesn’t help your goal now, it will in the future

So your web activities result in your website quotes on specialized target topics. And the final step in search engines and social media, optimization and marketing is Social Media Marketing (SMM). To implement this stage you may need to work with created accounts, improve the information there, build fan networks, so the people join your accounts like snowball. This step is the final stage and can last for years to ensure you staying on the top.

Following these steps can increase your site position in any search engine. But if the goal is to get to top10 you should call the experienced professionals who can solve your problem easily OR otherwise you may continue with self-aided promotion 25 hours 8 days a week, registering in specialized blogs, sites, forums and directories with corresponding audience.

Written by Yuliya Leonova

Tags: seo
Posted in Marketing & Optimization | 7 Comments »

Twitter is becoming into SEM

Friday, July 17th, 2009

Every site owner is looking for a way to level up its site ranking in search engines results and appear in top10 found links on some request. There are many Do’s regarding the code side (title, meta data, tags optimization), content (words not to use, positions of keywords on the pages), link building (sites to submit the links there, link exchanges), but it seems to appear another way.

Google began to identify “nofollow” attribute on hyperlinks in 2005 to avoid spam, advertising comments in blogs, so the links won’t be taken into consideration when the sites are ranking in search results. Thus any attempts to increase your site rank using microblogging service like Twitter, leaving comments with link to your site and other service which can add this tag to your link are not helpful. But…

…Recently Google changed its opinion on “nofollow”, says Matt Cutts at SMX Advanced Conference in Seattle, – this attribute isn’t so effective for spam and links weight as it used to be. So it means the services still add the attribute to the links, but search engines algorithms are becoming smarter and begin to differentiate between marketing-made pages optimized for search engines, and really good, match for the search words content.

We think that in nearest future Twitter and other links in Social Media Networks will make more influence on Page Rank and site position in search engines. So let’s make everyone know about us.

Written by Yuliya Leonova

Tags: seo, twitter
Posted in Marketing & Optimization | 4 Comments »